Essence of Aotearoa
Crafted in New Zealand using the pure oil of the Douglas Fir tree, FIR captures the essence of our native forests - clean, green, and enduringly calm.
A unisex fragrance that reflects the quiet strength and natural beauty of Aotearoa.
Introducing Our Sauna Collection
A new way to experience FIR. Crafted to elevate your sauna ritual, these products bring the grounding scent of Douglas-fir into moments of heat, stillness, and restoration.
FIR Signature Collection
Welcome to FIR’s signature range - a modern expression of nature’s quiet strength and beauty, crafted to be worn by all.
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FIR Eau De Parfum
Regular price From $129.90 NZDRegular priceSale price From $129.90 NZD